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Make a Great Sales and Media Kit Business Articles | April 2 Justin Reid Womens Jersey , 2010
The first thing that your audience will see and read, your cover letter should be a short introduction to your company and a thank-you to your recipients for their interest and attention. Give them an idea what they will find in the kit and what to expect.

A sales and media kit can help your company get the attention it deserves. Here are a few tips to help you get started.

Cover Letter:


The first thing (other than your cover) that your audience will see and read, your cover letter should be a short introduction to your company and a thank-you to your recipients for their interest and attention. Give them an idea what they will find in the kit and what to expect. This letter should be on company letterhead and you might want to have it hand-signed by the highest ranking officer in your company. Use one of the oldest tricks in the sales-letter book here too, if you like: a P.S. DeAndre Hopkins Womens Jersey , especially one that appears to be hand-written, will always get read.


Profile:


Your company profile should be a short (one page) combination of the beginnings of your company along with recent info. This is your first chance to introduce the elements of your business that you are attempting to convey to the media and your clients. Readability and scan-ability are some great things to keep in mind here too. Bullet points are always good.


Clippings:


You should tailor your press clippings to you audience too. If you are sending the kit to a potential client, feel free to include every scrap of (good) press your company has ever gotten. If, however Authentic Cullen Gillaspia Jersey , you are attempting to get more press, you don't want to give your local outlets the idea that you and your business have already been covered to death, unless you have a brand new angle you can give them.


When you are sending the kit around, do some research beforehand so you have an idea of who at your media outlets covers a certain kind of story. For instance Authentic Kahale Warring Jersey , of you run a unique outdoor adventure company, you might want to send your kit to the outdoor writer of your local paper. You should also have an idea of when a specific outlet has covered something similar, and not hit them up too soon afterward.


Press Release:


A current, newsworthy item written in a newspaper style that contains quotes that can be pulled and used verbatim in short blurbs or stories. There are several online tutorials for writing a great press release.


Promotional Material:


Your media kit should include a nice version of your logo in digital form if possible Authentic Max Scharping Jersey , any pertinent brochures that you have on hand, and a business card or a page with bios of company officers and their contact information. You should also include photos that would be usable to members of the media to include in any feature stories. Anything you can do to make their jobs easier increases your chances of getting coverage. A sheet that lists awards and one that includes special offers to clients (not to the press!) would also be a great idea.


Printing and Binding:


Use the best printing method you can afford, and put your kit together either in a nice folder with a logo, or bind it together like a booklet. There are a few styles that would work well Authentic Lonnie Johnson Jr. Jersey , and you can even have your own inexpensive binding machine on hand so that you can tailor your kits to different audiences and have them ready to go out the door at a moment's notice.

Business Continuity and Disaster Recovery聳 Similarities and Differences

Posted by alvina12 on March 30th, 2018


BCDR or Business Continuity and Disaster Recovery has been considered as a single term as the business and technology expert do not work in isolation but work collaboratively


Business Continuity Vs. Disaster Recovery:


There are certain differences between Business Continuity versus Disaster Recovery which are:


1. Business continuity is a proactive approach that involves the implementation of procedures which would enable the business continue the functions that are critical to its mission, even during a disaster and after it. Its plans to tackle the long-term challenges necessary for organizational success.


After the occurrence of an accident, the organization takes specific steps to make sure that the operations can be resumed smoothly. This is known as disaster recovery.


2. Business continuity involves the whole organization but disaster recovery deals mainly with the technology infrastructure.


3. Disaster recovery forms a part of the larger business continuity planning that mainly deals with the data access after a disaster.


Business continuity also has this component Authentic Tytus Howard Jersey , but it deals with the risk management and other plans which are required for an organization to continue its business uninterruptedly after a disaster.


The similarities between Business continuity and disaster recovery:


Usually, the teams involved in Business continuity and Disaster recovery are same. The similarities between them are:


1. They deal with any kind of unplanned attack that might occur due to human error or natural disaster


2. The goal of both the events to keep the business running normally when a disaster occurs, focusing especially on the applications that are critical to its mission.


Importance of Business Continuity Plan:


Business Continuity Plan is business-centric in nature, that ensures the normalcy of business operations during a disaster. The data can be accessed uninterruptedly Authentic Deshaun Watson Jersey , making it a safe place for the employees. It typically involves prevention of downtimes while running the business applications, network connections, online systems, phones Authentic Justin Reid Jersey , network drives and servers.


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