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Making Interim Marketing Work Marketing Articles | July 2 Josh Oliver Authentic Jersey , 2008

Using an interim marketer for the first time is a major consideration, especially when it involves multiple locations. This article looks at ways to ensure a smooth and successful project.



Anyone considering using an interim marketing manager for the first time?can rightly feel some degree of trepidation. Bringing someone in front outside to fix a problem, paying what seems like a small fortune, hoping you?ve picked the right person ? all factors to make you think twice before signing that contract.


But it doesn?t have to be a stressful situation and in fact, with marketing funds being the first to be trimmed whenever the dreaded ?recession? word is whispered Jawaan Taylor Authentic Jersey , it may be the best way forward.


That probably sounds a little contradictory but let?s look at the logic of the statement. If we use one recent example, you can see how interims can deliver on projects otherwise left on the back burner.


Over a few years, the Client had bought around a dozen small European competitors and had recognized the need to finally absorb them into a single, US-based corporate ?image?. Not surprisingly, they lacked a single person with both related expertise and the availability to manage the six-month long project. By bringing in an interim Josh Allen Authentic Jersey , the work could start within weeks, drawing on previous related experience while allowing the various marketing teams to continue their day-to-day activities. After a quick assessment of the project?s needs, the interim scheduled and implemented a program that included internal staff training so that the company can continue the re-organisation long after he had left.