Gildenbeschreibung » any platforms in the ini

A few years back Maglia Antonio Candreva Inter Milano , the firm MarketingExperiments ran tests of product names and domain names using Google Adwords, with results that could very well impress company and product namers to employ this method. By changing just the name in identical ads, the research team was able to show significant differences in click-through rates from otherwise identical text ads.

You "no longer have to rely on guesswork or personal favorites to try to predict which domain name will perform the best," the research report concluded. In one test, they extrapolated from a 9 percent increase in click-throughs to a possible $1.3 million increase in revenues over the course of one year from using the name that tested better on Google.

Wow! Should we all abandon our non-empirical naming methods and select names according to such tests?

No. While suggestive, these experiments have limited applicability. Indeed, MarketingExperiments themselves noted that their projections assumed that the differential click-through rates would not affect the rate at which click-throughs led to sales. In real life Maglia Milan Skriniar Inter Milano , however, it's quite likely that different names attract different kinds of people who have varying propensities to buy.

Consider these additional factors limiting the relevance of this testing method.

1) Do almost all of your customers use search engines to shop for what you sell?

Company names and product names that excel in search engine ads can tank in print ads or on billboards. They can be easily confused with competitors, sabotaging word of mouth sales. They can look terrible on signage or be tongue twisters to pronounce. They can have negative appeal to those who don't shop online.

2) Do your customers tend to buy on their first visit to your web site?

The longer your typical customer takes to buy, the less relevant the gain in initial click-through becomes, and the more important it is to have a memorable name that makes a positive, relevant impression away from the computer screen.

3) Are repeat sales important in your business?

MarketingExperiments recommends starting your testing with highly descriptive names, such as PowerScreener Pro or StockScreener Plus Maglia Dalbert Henrique Inter Milano , which have had a terribly hard time carving out a firm place in people's memories. People who buy once from a search engine and then go back to the search engine when it's time to reorder, because they can't recall who they bought from previously, quite likely buy from a competitor of yours the next time.

4) What about other drawbacks of names?

Nowhere does MarketingExperiments remind people to make sure names that test well are free of legal risks, including trademark infringement or over-promising in the name. There's also the risk of attracting people who buy but differ greatly from your ideal customer.

In short, I would recommend testing names with Google Adwords ads only if you sell something exclusively online that people tend to buy on their first visit from a search engine. Even then, you need to be mindful of the considerations I noted above.

For most of the clients who come to Named At Last for help, this testing method would be quite irrelevant. Broader strategic concerns are as important or more important than click-throughs from search engines.
What To Avoid In Mobile App Development Process Technology Articles | June 8 Maglia Daniele Padelli Inter Milano , 2017

Has Hogwarts produced mobile apps, they would be sold and downloaded as hot cakes, just like the Harry Potter movies….but we all know that it’s all fictional, but beautifully magical, where everything get sorted out with a one tap of magic wand, hmmmm….let’s come out of the illusion-world and talk about facts,



A mobile app is a need of today’s time Maglia Borja Valero Inter Milano , where apps have covered the maximum space on the business verticals and are on the verge of further expansion. But when you look closely you usually find that many mobile apps fare well in the app stores, but some fail to even meet the basic standard of business goals, this all happens due to the certain negligence played during the app development process, today we shall discuss those negligence to avoid the business chaos in the long run, so let’s not wait any longer and let’s hit the bullet…


Too Many Platforms


Ever heard the idiom, too many cooks spoils the broth…this exactly what happens to your mobile app, when you build a mobile app for too many platforms in the initial phase. I agree with the fact that Maglia Kwadwo Asamoah Inter Milano , to beat the competition blues, you need to be proactive and cover the biggest app markets Android and iOS, but in the attempt of making an app for various platforms, you unknowingly, end up yourself in the troubled space, where you have to focus on two different platforms and its requirements, including any valid change in the app design of functionalities sim