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Web Traffic for Manufacturers Defines New Marketing Model Marketing Articles | September 7 Hayden Hurst Color Rush Jersey , 2005
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releas...


According to Dean Schmidt Justin Tucker Color Rush Jersey , Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.

Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program Jimmy Smith Color Rush Jersey , a 90?day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.

"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler Terrell Suggs Color Rush Jersey , the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc) based in Ft. Lauderdale, Florida.

In early Q3, Cutler conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel Marshal Yanda Color Rush Jersey , print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.

Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees C.J. Mosley Color Rush Jersey , tight margins, global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."

Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that Joe Flacco Color Rush Jersey , "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their members."

TR Cutler
954-486-7562
www.trcutlerinc
trcutler@trcutlerinc

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